May 13, 2026

View video message from George D. Secor, President/CEO.



Spring Planting Update, Market Volatility & Cooperative Strength

In this May 13 update, Sunrise Cooperative’s CEO shares a candid look at spring planting progress across our regions, current fertilizer and input market challenges, and how Sunrise is responding to unprecedented volatility.

You’ll hear updates on:

  • Planting progress from south to north and what weather means for the weeks ahead
  • Fertilizer and input markets, including sulfur shortages, global disruptions, and pricing impacts
  • Equipment and employee coordination, with teams and rigs moving north to support delayed planting
  • Grain market insights, wheat rallies, contracting recommendations, and outside money volatility
  • Energy outlook, diesel pricing, and fuel contracting strategies
  • Risk management tools designed to reduce volatility and protect your operation
  • Crop protection outlook, and PCT research trials happening on local farms
  • Cooperative benefits, including record 199A (DPAD) deductions and patronage returns
  • RISE FFA Career Program, developing the next generation of agricultural leaders
  • A critical reminder on safety, teamwork, and taking care of one another during a demanding season

Through all the uncertainty, one message remains clear: the customer must win first. Sunrise Cooperative is committed to working together, safely, to help you navigate this season and the markets ahead.

Thank you for your ownership, your trust, and all you do.