Product Spotlight

The Product Spotlight video series delivers timely, agronomy‑focused insights from trusted Sunrise Cooperative and PCT|Sunrise experts. Each episode highlights a specific product within our lineup, explaining what it does, why it matters, and how it fits into real‑world operations. 

Designed with growers and applicators in mind, Product Spotlights connect today’s field challenges - such as herbicide resistance, changing conditions, and evolving weed pressure - with practical solutions backed by local expertise. You’ll hear directly from PCT | Sunrise technical leads and research agronomist as they break down product performance, application considerations, and best‑fit scenarios across the season.

Whether you’re planning for spring burndown, managing in‑season applications, or evaluating tools to improve performance and efficiency, Sunrise Product Spotlight videos help you make informed decisions with confidence—grounded in local knowledge and field‑proven results.