In the Precision Vision Podcast, hosts Craig Houin and Morgan Seger discuss the relevant precision
technology in the agriculture industry as well as introduce and evaluate new tech as it arrives on the scene.
With the help of industry leaders, Craig and Morgan will also walk through the best practices of these
ag tech tools to help optimize growers' economic return.

Episode 13: Progressive Crop Technology

In this week’s episode of the Precision Vision Podcast, Craig and Morgan are joined by several guests to discuss the Sunrise Cooperative crop nutrient line, Progressive Crop Technology, better known as PCT | Sunrise. Tune in for interviews with Bob Lucia, PCT | Sunrise Manager, George D. Secor, President/CEO of Sunrise Cooperative, and Doug Wical, South Equipment Technology Lead.

The 7 Pillars of the R7 Tool – Grower Access​

Today on Precision Vision Podcast, Morgan and Craig are joined by Sunrise Cooperative Agronomy Solutions Advisor, Jeremy Reese, to discuss grower access in the R7 Tool.

Closing the Gap – Ukrainian Farm Tour

In this week’s episode of Precision Vision Podcast Closing the Gap, Craig conducts an interview with a group of Ukrainian farmers led by Oleksandr Verzhykhovskyi, COO of IMC Agro, as well as Tom Sachs, USDA.



Click for interview pictures

The 7 Pillars of the R7 Tool – Pillar 6: In-Season Management​

In today’s episode of Precision Vision Podcast, Craig and Morgan are joined by special guest Joel Wipperfurth, Ag Technology Applications Lead with WinField United, to discuss the value of tissue tests and using the R7 tool as an in-season management tool.

Closing the Gap – FFT Insights ​

Today on Precision Vision Podcast, Morgan and Craig are joined by special guest Keaton Krueger, Digital Technology Manager with WinField United, to give some in season insights into the Field Forecasting Tool.

The 7 Pillars of the R7 Tool - Pillar 5: Field Monitoring Tool (FMT)​

In today’s episode of Precision Vision Podcast, Craig and Morgan are joined by special guest Mary Pat Sass, Technology Manager from WinField United, to discuss the pre- and in-season benefits of the Field Monitoring Tool (FMT).

The 7 Pillars of the R7 Tool - Pillar 4: Field Forecasting Tool (FFT)

In this episode of Precision Vision Podcast, Craig and Morgan discuss the value of the Field Forecasting Tool (FFT), with special guest Matt Carstens, of Land O’Lakes SUSTAIN, and 4R Nutrient Specialist, Chris Horning, of Sunrise Cooperative.

Closing the Gap: Data Cloud Storage & FFT

In this episode of Precision Vision Podcast, Craig and Morgan focus on closing the gap between data cloud storage and the Field Forecasting Tool (FFT).

The 7 Pillars of the R7 Tool - Pillar 3: Data

In the fifth episode of the Precision Vision Podcast, we discuss Data, the third pillar in our series the 7 Pillars of the R7 Tool. Morgan and Craig are joined by special guest Mike Vande Logt, EVP and COO, WinField United.

Closing the Gap: Moving Data Through the Clouds

In the fourth episode of the Precision Vision Podcast, Craig and Morgan give the audience a bonus episode on the topic of Data Silo with a special guest interview with Brittany Ullrich, Digital Technology Manager, WinField United.

The 7 Pillars of the R7 Tool - Pillar 2: Scripting

In the third episode of the Precision Vision Podcast, we continue our series the 7 Pillars of the R7 Tool, focusing in this episode on Scripting, with an interview from Tom Cook, North Equipment Technology Lead from Sunrise Cooperative.

The 7 Pillars of the R7 Tool - Pillar 1: Satellite Imagery

In the second episode of the Precision Vision Podcast, we begin our series the 7 Pillars of the R7 Tool, focusing in this episode on Satellite Imagery, with a special guest interview from Gary Holmes from GeoSys to discuss the ins and out of satellite imagery as it relates to farming.

Introducing Precision Vision Podcast

In the first episode of the Precision Vision Podcast, we meet our two hosts, Craig Houin and Morgan Seger, and learn the format of the podcast and plan for the future of the show.

Episode 1 Show Notes

Meet Your Hosts 



Craig grew up on a small grain and livestock farm which eventually led him to Purdue University to study Agricultural Economics. Craig moved to Ohio with his wife where they started a small livestock farm with their 3 kids. Through working with Sunrise Cooperative for the past seven years, Craig strives to grow precision technologies on the farm level through interaction with farmers and technology providers. Craig firmly believes precision technologies will improve farm level decisions through understanding of current practices to improve environmental and economic impacts while helping consumer understanding of agriculture.


Deeply rooted in agriculture, Morgan grew up on a small livestock farm in northwest Ohio. After graduating from The Ohio State University in 2009, Morgan began working for WinField United in Ag Technology. She is passionately pursuing Ag technology to keep the growers she works with ahead of the curve. Morgan stays busy with her two young children and the grain farm she operates with her husband.

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Precision Vision Podcast Archive